About Flax & Stitch
Our Story
Flax & Stitch started in 2007, when Muriel — a Belgian mum fed up with throwing away bags and wrappers — began making reusable versions that were built to last.
The breakthrough product was a patterned PUL sandwich bag, prototyped in 2014 — that’s Charlie in the photo, testing the very first one. We still use it! The reusable freezer bag followed — the original PUL-based freezer bag on the market, prototyped in October 2018 and launched in January 2019 — and has become our best-known product. Today the range covers freezer bags, bread bags, sandwich bags and wraps, bowl covers and more.
The focus has stayed the same: products that are well made, practical to use and last for years.
What’s in a Name?
The name Flax & Stitch comes from two things we care about:
Flax — as a symbol — the flax plant needs little water and enriches the soil it grows in. The name is also personal: Flax was our golden retriever. He came to us as a puppy from a Swedish family, who told Muriel that the word ‘flax’ in Swedish means luck or good fortune. He has been part of our brand from the very beginning. His paw print is in our logo as a seal of approval on everything we make.
Stitch — a reference to how our products are made: by hand, with care, in Belgian sheltered workshops. It also reflects where the business came from — Muriel’s long-standing obsession with fabric, which eventually inspired a product range.
Less Disposable, More Durable
Every Flax & Stitch product replaces something disposable. A reusable freezer bag instead of a plastic one. A bread bag instead of the paper bag from the baker or supermarket. A bowl cover instead of cling film.
None of this requires a lifestyle overhaul. It starts with one bag, one drawer, one habit — and builds from there.
Whether you’re replacing freezer bags, swapping cling film for a bowl cover, or looking for a better bread bag, the idea is the same: buy it once, use it for years.
Made in Belgium, Loved Worldwide
Flax & Stitch is a family business based in Belgium. All our sewn products are made in Belgian sheltered workshops — Entreprise de Travail Adapaté — which provide employment and training for people with disabilities. It shapes every production decision we make.
Our products have now reached more than 14,000 customers across 33 countries.
Our Philosophy
Quality — Materials that meet food-safety standards where it matters. Products designed to wash well and last years, not seasons.
Choice — Sizes, designs and formats for different needs. Not one size fits all — that’s why we offer, for example, five freezer bag sizes, four bread bag shapes and nine different formats for our lunch bags/wraps. All of which are available in a wide choice of plain colours and designs.
Balance — Fair pricing, kept that way by avoiding advertising spend. We’d rather invest in the product than the marketing.
We don’t push sales — we let the products speak for themselves. If you love them, tell your friends. If something isn’t right, tell us and we’ll fix it — we’re always looking to improve.
What We Do Beyond the Products
1% for the Planet
On Earth Day 2021 we became members of 1% for the Planet, an organisation which brings together businesses across the world, from large companies (eg: Patagonia, OXO) to small business such as Flax & Stitch, all of whom commit to contributing 1% of their annual sales revenue to a variety of environmental projects around the world.
Reforestation
On Earth Day 2022 we partnered with Tree-Nation to plant trees in reforestation projects worldwide, supporting their goal of planting 1 trillion trees by 2050.
We commit to:
- 1 tree for every €20 spent in our store — minimum 1 tree per order
- 1 tree for every product review we receive, regardless of rating
- An extra tree when Mondial Relay is chosen as the shipping method
How We Ship
Delivery Point options — Customers can choose a pickup point or locker through Mondial Relay, reducing CO2 emissions by 10–30% per parcel compared to home delivery. It’s also cheaper, which helps.
Tree planting for Mondial Relay orders — We plant one extra tree for every order shipped via Mondial Relay.
Our packaging — We use two types of mailer depending on package weight:
- Lighter packages: compostable polymailers — Made from plant-derived bio-resin, certified under EN13432. They break down in compost environments into biomass, CO2 and water, with no harmful residues.
- Heavier packages: biodegradable polymailers — These contain an additive that enables microorganisms to break down the material over 24–36 months, converting it into biomass, CO2 and water.
Explore the Collection
At Flax & Stitch, we make reusable bags, wraps, covers and cloths for everyday use — designed in Belgium, made in Belgian sheltered workshops and shipped worldwide.