About Flax & Stitch
Our Story đź“–
From our first reusable sandwich bag prototype in 2014 (pictured here during final user testing) to today’s diverse range: reusable freezer bags; bread bags; sandwich bags/wraps, bowl covers and many other storage solutions, our focus has always been on:
- Quality – Thoughtfully designed for durability and convenience.
- Practicality – Products that fit real lifestyles, making zero-waste living effortless.
- Environmental Responsibility – Creating solutions that reduce waste, not just replace single-use plastics.
Flax & Stitch isn’t about trends—it’s about building better habits that last.
What’s in a Name? 📛
The name Flax & Stitch reflects both nature and craftsmanship, two values at the heart of everything we make:
Flax – A symbol of sustainability, the flax plant requires minimal water, enriches soil health, and produces highly sustainable fibers. But Flax also carries a personal meaning—it was the name of our beloved Golden Retriever, whose paw print in our logo is a stamp of quality on every product. Though Flax is no longer with us, his legacy of warmth, reliability, and trust lives on in everything we create.Â
Stitch – Represents precision, artistry, and the dedication to creating durable, functional solutions. Every stitch is a commitment to quality and sustainability.
Together, these elements symbolize our mission—bringing thoughtful design and environmental responsibility into everyday life.
Zero Waste: A Journey, Not a Destination 🗺️
Zero waste isn’t about perfection—it’s about progress. Every step towards reducing our use of plastic bags, cling film, and disposable packaging is a step in the right direction.
Sustainable living should be accessible, practical, and rewarding, not overwhelming. That’s why we design long-lasting reusable solutions that make it easier to take small, meaningful steps towards a greener future.
Whether you’re replacing single-use plastic bags with reusable freezer bags, swapping cling film for reusable bowl covers, or making more conscious shopping choices, every action adds up.
Together, we move towards a world with less waste and more thoughtful choices—one bag at a time.
Made in Belgium, Loved Worldwide 🇧🇪
We’re proud to be a family-owned business based in Belgium, crafting our products in sheltered workshops and social enterprises, ensuring ethical production.
With over 12,000 customers across 33 countries, Flax & Stitch is helping households everywhere to avoid disposable packaging and embrace zero-waste living—one bag at a time.
Our Philosophy đź’
We believe in sustainable business practices that benefit everyone—our customers, retail partners, suppliers, and the planet.
Our approach centers around:
Quality – Using only the best materials, ensuring food safety, durability, and ease of use.
Choice – Offering a wide range of sizes, designs, and formats to meet every need.
Balance – Keeping fair pricing, avoiding excessive advertising costs to maintain affordability.
We don’t push sales—we let our products speak for themselves. If you love them, please tell your friends. If something isn’t right, tell us and we will fix it—we’re always looking to improve.
Beyond Products – Our Commitment to Sustainability 🌍
We know there’s no Planet B, so we take action beyond just selling reusable products:
1% for the Planet Partner
On Earth Day 2021 we became members of 1% for the Planet, an organisation which brings together businesses across the world, from large companies (eg: Patagonia, OXO) to small business such as Flax & Stitch, all of whom commit to contributing 1% of their annual sales revenue to a variety of environmental projects around the world.Â
Reforestation 🌳
There is no solving climate change without solving deforestation.
So, on Earth Day 2022 we decided to partner with Tree-Nation to plant trees in reforestation projects around the world, supporting their objective to plant 1 trillion trees by 2050.Â
We commit to:
- Plant 1 tree for every €20 spent in our Store – with a minimum of 1 tree per order.
- Plant 1 tree for each product review we receive – regardless of rating.
- In addition, to encourage and reward delivery via Mondial Relay, we will plant an extra tree when Mondial Relay is chosen as the shipping method.
Smarter, Greener Shipping 📦
Sustainability extends beyond our products—it also shapes how we ship them.
Eco-friendly delivery options – Customers can choose a Delivery Point or Locker through Mondial Relay, reducing CO2 emissions by 10-30% per parcel compared to home deliveries. This choice minimizes environmental impact while offering a convenient pickup solution.
Tree planting for all Mondial Relay shipments – Whether delivered to a home address or a pickup point, we plant one tree for every Mondial Relay order, reinforcing our commitment to reforestation and carbon offsetting.
Eco-conscious packaging – Our mailers are selected with sustainability in mind:
Lighter/Smaller Packages: Compostable polymailers – Made from plant-derived bio-resin, these break down naturally in compost environments with heat, moisture, and microorganisms—even in home composting. Certified under EN13432, they convert into biomass, CO2, and water, leaving no harmful residues.
Heavier Packages: Biodegradable polymailers – Designed to decompose within 24-36 months when discarded in regular rubbish. These stronger bags contain a chemical additive that enables microorganisms to consume the material, ensuring it eventually breaks down into biomass, CO2 and water.
Sustainability isn’t just a promise—it’s woven into every decision we make.
Join Our Journey
Flax & Stitch is more than just a brand—it’s a movement towards better choices. Whether you’re here for reusable freezer bags, sandwich wraps, bread bags or something else, every choice you make supports sustainability.